FAQs
1. I am based outside of Georgia. Can you still help me?
Absolutely. Trademark law is federal law administered through the United States Patent and Trademark Office (USPTO). Zeni Legal can represent clients in all 50 states on all federal trademark matters, regardless of where you or your business is located. We work virtually with entrepreneurs, coaches creators, athletes, and musicians across the country.
2. How much does it cost to trademark my brand?
The cost of trademark registration includes USPTO filing fees and attorney fees. USPTO filing fees start at $350 per class. A trademark class is a specific category used to organize and define the types of goods or services your brand provides. Attorney fees vary based on the scope of your search and filing. Zeni Legal offers flat-fee trademark packages so you always know exactly what you are paying before we begin. Book a free Brand Ownership Assessment and I will give you specific pricing for your situation.
3. What is the difference between a trademark and a copyright?
They protect different things. A trademark protects your brand identity. Examples of brand identity include your business name, logo, slogan, and other identifiers that distinguish your brand in the marketplace.A copyright protects original creative works, such as writing, music, art, photography, Trademark Law FAQ, and other creative content. Depending on what you create and how you monetize your brand, you may need both. Zeni Legal advises clients on both trademark and copyright matters. Book a free Brand Ownership Assessment and we will tell you exactly what protection applies to your specific situation.
4. Do I need a trademark if I already have an LLC?
Yes. This is one of the most common misconceptions we see. Registering an LLC protects your personal assets from business liabilities. It does not give you exclusive rights to your business name. A federal trademark registration gives you nationwide legal rights to your brand name and prevents others from legally using a confusingly similar name in your industry. You need both. They protect different things.
5. How long does it take to register a trademark?
The federal trademark registration process currently takes between twelve and eighteen months from the date you file. That timeline can extend if your application receives an opposition, complication or an Office Action. An Office Action is a formal communication from the USPTO raising an issue with your application.
6. What happens during a Brand Ownership Assessment?
The Brand Ownership Assessment is a free focused 15-minute conversation where we look at your brand, your business, and where you stand legally. You will leave with a clear picture of what you own, what is at risk, and what your next move should be. There is no pressure, no pitch, and no obligation. It is simply the fastest way to get clarity on your brand protection situation from an experienced trademark attorney. Book yours here.